Jennifer Lopez has been announced as an ambassador for Intimissimi, and is set to star in future campaigns for the Italian lingerie brand as it plans its US expansion.

The CEO of Intimissimi's parent company, Caldezonia Group, commented 'The market is opening up a new phase after the domination of Victoria’s Secret. Now there are new brands and we hope to take a part of that market. We have a fashionable proposal for Intimissimi in the States'.